Business Model Generation is a practical, inspiring handbook for anyone striving to improve a business model or craft a new one. 1) Change the way you think about business models Business Model Generation will teach you powerful and practical innovation techniques used today by leading companies worldwide. You will learn how to systematically understand, design, and implement a new business model or analyze and renovate an old one. 2) Co-created by 470 strategy practitioners Business Model Generation practices what it preaches. Co-authored by 470 Business Model Canvas practitioners from 45 countries, the book was financed and produced independently of the traditional publishing industry. It features a tightly-integrated, visual, lie-flat design that enables immediate hands-on use. Packed with practical tools—including the Business Model Canvas itself—and illustrated with vivid real-world examples from companies like Apple, Skype, and Xerox, this is an essential resource for entrepreneurs, executives, consultants, and innovators who want to challenge outdated business models and design tomorrow's enterprises.
Business Model Generation
Year
2010
Pages
288
Type
Nonfiction
Description
Business Model Generation is a practical, inspiring handbook for anyone striving to improve a business model or craft a new one. 1) Change the way you think about business models Business Model Generation will teach you powerful and practical innovation techniques used today by leading companies worldwide. You will learn how to systematically understand, design, and implement a new business model or analyze and renovate an old one. 2) Co-created by 470 strategy practitioners Business Model Generation practices what it preaches. Co-authored by 470 Business Model Canvas practitioners from 45 countries, the book was financed and produced independently of the traditional publishing industry. It features a tightly-integrated, visual, lie-flat design that enables immediate hands-on use. Packed with practical tools—including the Business Model Canvas itself—and illustrated with vivid real-world examples from companies like Apple, Skype, and Xerox, this is an essential resource for entrepreneurs, executives, consultants, and innovators who want to challenge outdated business models and design tomorrow's enterprises.
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