
Click
The Magic of Instant Connections
2010·215 pages·Nonfiction
“Count me swayed--but in this instance by the pull of entirely rational forces. Ori and Rom Brafman have done a terrific job of illuminating deep-seated tendencies that skew our behavior in ways that can range from silly to deadly. We'd be fools not to learn what they have to teach us.”
— Robert B. Cialdini, author of New York Times bestseller Influence
“If you think you know how you think, you'd better think again! Take this insightful, delightful trip to the sweet spot where economics, psychology, and sociology converge, and you'll discover how our all-too-human minds actually work.”
— Alan M. Webber, founding editor of Fast Company
“engaging journey through the workings--and failings--of the mind...Their stories of senselessness...are as fascinating as the lessons we learn from them.”
— Fast Company
“A provocative new book about the psychological forces that lead us to disregard facts or logic and behave in surprisingly irrational ways.”
— New York Times
“A breathtaking book that will challenge your every thought, Sway hovers above the intersection of Blink and Freakonomics.”
— Tom Rath, coauthor of the New York Times #1 bestseller How Full Is Your Bucket?
“A unique and compulsively readable look at unseen behavioral trends.”
— Fortune
What to read after Click: The Magic of Instant Connections.
Tell us what you’re craving.











