Praise

Description

Based on numerous interviews, this book offers exclusive new information about how Apple uses secrecy, accountability, and a quirky management structure to ensure that the world's most valuable public company -- with over $100 billion in revenue and more than fifty thousand employees -- remains as nimble as any start-up. By exposing what Apple's new CEO, Tim Cook, calls "our magic," Lashinsky shows how Apple's success confounds many of the general management concepts taught in today's leading business schools. - Jacket.