Likeable Social Media

Name: Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook
ISBN: 9780071762342

How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook

Dave Kerpen

2011·272 pages·Nonfiction

Self-Help & Business

In Likeable Social Media, Dave Kerpen reveals the secrets to building a brand's popularity by being authentic, engaging, and transparent on Facebook and other social media sites. He shares the methods he has used to successfully redefine the brands of a number of large companies, including 1-800-FLOWERS and Cumberland Farms. Complete with serious strategies communicated with wit and humor, this book is the definitive source for using social media to win new customers, gather valuable feedback, and increase the bottom line. Description from (June 13, 2012.).

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