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This Book Began As A List Designer Stefan Sagmeister Made In His Diary Under The Title things I Have Learned In My Life So Far, Which Includes Statements Such As Worrying Solves Nothing And Trying To Look Good Limits My Life. The List Reveals Something That Is Profoundly True: Although Human Beings Have Been Pursuing Happiness For Countless Generations, It Is Not So Easily Achieved. And We Need Constant Reminders To Keep Us On The Right Path. with The Support Of His Clients, Sagmeister Transformed These Sentences Into Typographic Works, From Billboards In France To Sign-toting Inflatable Monkeys On The Streets Of Scotland. Accompanied By Essays From Design Historian Steven Heller, Guggenheim Chief Curator Nancy Spector, And Uk Psychologist Daniel Nettle, As Well As Sagmeister's Own Words, The Series Is Revealed As A Complex Blend Of Personal Revelation, Art, And Design--an Eclectic Mix Of Visual Audacity And Sound Advice. this Book Consists Of 15 Unbound Signatures In A Laser-cut Slipcase. Shuffling The Sequence Of The Signatures Will Produce 15 Different Covers. First, tihlimlsf is A Fun Thing To Play With -- A Die-cut Cardboard Box (outlining The Author's Face) With Contents That Can Be Shuffled To Create Radically Different Covers. Muppet Blue! Mad Monkey Mask! Pimples! Silly, But Irrationally Satisfying.sagmeister Not Only Has A Mighty Morphing Mind, He Also Literally Puts a Lot of Himself Into His Work. This Monograph Of Projects Represents A Series Of Performance-art-stunt Extremes: He Dangled His Legs Outside An Empire State Building Office Window Holding A Sign And Traveled To A Shuttered Amusement Park In Singapore To Erect Bamboo Scaffolding Spelling Out Words On A Man-sized Scale. That He Convinced His Corporate Clients To Underwrite These Wacky, Costly Endeavors Is Itself Impressive. In The Final Analysis, The Greatest Value This Exuberant Catalogue Offers Is As A Creative Challenge; He Makes It Clear That If A Merry Prankster Like Him Can Have This Much (lucrative) Fun, So Can You.