All Marketers Are Liars

Name: All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
ISBN: 9781591841005

The Power of Telling Authentic Stories in a Low-Trust World

Seth Godin

2005·Nonfiction

Science & Mind Self-Help & Business

Presents an analysis of current marketing trends, maintaining that the marketing campaigns that succeed are those that cater to the inclination of consumers to believe the best story, irrespective of the facts.

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All Marketers Are Liars

The Power of Telling Authentic Stories in a Low-Trust World

Seth Godin

Year

2005

Type

Nonfiction

Science & Mind Self-Help & Business

Description

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