Unleashing the Ideavirus
Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing thing for You.
2001·240 pages·Nonfiction
“This is a subversive book. It says that the marketer is not--and ought not to be--at the center of successful marketing. The customer should be. Are you ready for that?”
— From the Foreword by Malcolm Gladwell, author of The Tipping Point
Unleashing the Ideavirus
Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing thing for You.
Year
2001
Pages
240
Type
Nonfiction
Praise
“This is a subversive book. It says that the marketer is not--and ought not to be--at the center of successful marketing. The customer should be. Are you ready for that?”
— From the Foreword by Malcolm Gladwell, author of The Tipping Point
Description
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