The Art of Innovation

Name: The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm
ISBN: 9780385499842

Lessons in Creativity from IDEO, America's Leading Design Firm

Tom Kelley, Thomas Kelley, Jonathan Littman

2001·307 pages·Nonfiction

Science & Mind Self-Help & Business

The story of the origin and design process of IDEO, a design company in San Jose, CA. Shares examples of innovation from both IDEO and such companies as REI, Pike Place Market, and Nike.

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The Art of Innovation

Lessons in Creativity from IDEO, America's Leading Design Firm

Tom Kelley, Thomas Kelley, Jonathan Littman

Year

2001

Pages

307

Type

Nonfiction

Science & Mind Self-Help & Business

Description

The story of the origin and design process of IDEO, a design company in San Jose, CA. Shares examples of innovation from both IDEO and such companies as REI, Pike Place Market, and Nike.

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