Description

In this book, Whole Foods Market cofounder John Mackey and professor and Conscious Capitalism, Inc. cofounder Raj Sisodia argue for the inherent good of both business and capitalism. Featuring some of today's best-known companies, they illustrate how these two forces can -- and do -- work most powerfully to create value for all stakeholders: including customers, employees, suppliers, investors, society, and the environment. These "Conscious Capitalism" companies include Whole Foods Market, Southwest Airlines, Costco, Google, Patagonia, The Container Store, UPS, and dozens of others. They explain how these organizations use four specific tenets -- higher purpose, stakeholder integration, conscious leadership, and conscious culture and management -- to build strong businesses and help advance capitalism further toward realizing its highest potential. Mackey and Sisodia argue that aspiring leaders and business builders need to continue on this path of transformation -- for the good of both business and society as a whole. This book provides a new lens for individuals and companies looking to build a more cooperative, humane, and positive future.