New Business Road Test

Name: New Business Road Test: What Entrepreneurs & Executives Should Do Before Writing a Business Plan
ISBN: 9780273663560

What Entrepreneurs & Executives Should Do Before Writing a Business Plan

John Mullins

2004·328 pages·Nonfiction

Self-Help & Business

“The New Business Road Test is a great read: thought-provoking, and not 'business-lite' like so much entrepreneurial advice. It's also digestible for a manager in the thick of things, something many books overlook. The questions John Mullins asks are relevant to new ventures and existing businesses looking to move forward, and this book will help you do just that.”
— Max Aitken Chief Executive, Ratio One

So you have a business idea. How can you assess whether it will work? Whether it is worth backing by investors, and worth backing with your future? The New Business Road Test shows you how to test your idea before writing your business plan. It will help you to make sure that the business "you" build is based on a winning idea, enabling you to invest your time wisley and pitch to investors and customers with confidence. Building on lessons learned by studying numerous entrepreneurs and investors, John Mullins sets out a practical framework for evaluating new business ideas. The book identifies seven domains for the assessment of any market opportunity and guides you through how to test and improve your idea. Above all, it will help you to answer the essential question of whether your idea is worth a business plan and worthy of a successful eneterprise.

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New Business Road Test

What Entrepreneurs & Executives Should Do Before Writing a Business Plan

John Mullins

Year

2004

Pages

328

Type

Nonfiction

Self-Help & Business

Praise

“The New Business Road Test is a great read: thought-provoking, and not 'business-lite' like so much entrepreneurial advice. It's also digestible for a manager in the thick of things, something many books overlook. The questions John Mullins asks are relevant to new ventures and existing businesses looking to move forward, and this book will help you do just that.”
— Max Aitken Chief Executive, Ratio One