Confessions of an Advertising Man

Name: Confessions of an Advertising Man
ISBN: 9781904915010

David Ogilvy, Matthieu Deloison

1963·Nonfiction

Biography Science & Mind

memoir

David Ogilvy was an advertising genius. At the age of 37, he founded the New York-based agency that later merged to form the international company known as Ogilvy & Mather. Regarded as the father of modern advertising, Ogilvy was responsible for some of the most memorable advertising campaigns ever created. Confessions of an Advertising Man is the distillation of all the Ogilvy concepts, tactics, and techniques that made this a blueprint for sound business practice. If you aspire to be a good manager in any business, this work is a must-read.

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