Ogilvy on Advertising

Name: Ogilvy on Advertising
ISBN: 9780394729039

David Ogilvy

1983·224 pages·Nonfiction

Biography Science & Mind

“the most sought after wizard in the business”
— Time

A candid and indispensable primer on all aspects of advertising. Told with brutal candor and prodigal generosity, David Ogilvy • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.

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